Jeff Dumas

Jeff is a software genius and Smart Mirror’s secret weapon. Jeff has spent close to 30 years in the software industry. Prior to Smart Mirror, Jeff was the lead architect in the development of, one of the first cloud-based services to do your HR, Payroll, and Timesheets all online. Through his leadership, iEmployee successfully scaled a product offering to millions of users across the globe.

Note: Jeff does not like having his picture taken, but we think George Clooney looks similar!

Emily Morgul

Emily Morgul is an experienced makeup artist based in Houston, Texas with 8 years of experience in the makeup world. She has worked as a makeup freelancer and in retail makeup, and she brings a strong understanding of how consumers use makeup to the team. For Smart Mirror, she assists with the development of makeup tutorials and building strong personalization data that offers users color and tool recommendations personalized for their own face.

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Fenil Shah

Fenil is a serial entrepreneur and the Founder and COO of Smart Mirror. Fenil brings 30+ years of experience and knowledge to the team having grown and sold multiple tech companies to large public companies in the US. Prior to his current role, Fenil founded and sold Sarla Software (NASDAQ: ASUR) and (NASDAQ:CEN). In addition, Fenil built an inhaler education tool,, that has reached millions of users across the globe to assist in effective inhaler technique. For Smart Mirror, Fenil assists with strategy, day-to-day operations, and anywhere else the business needs a helping hand.

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Vinaya Sawant

Vinaya is a visionary Product Manager with the Smart Mirror team. She brings a tremendous passion for creating exciting consumer apps, and she is constantly pushing our team to create a better user experience. Fun Fact: Vinaya is the first model for all the videos in our app! For Smart Mirror, Vinaya assists with content creation, user testing, and data management.

Leonel Rojas

Leonel Rojas is an experienced makeup artist and makeup tutorial influencer based in San Francisco, CA. He has an extensive makeup education and assists with makeup technique questions from clients. 

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Jeffrey Stalnaker

Jeffrey is an experienced yoga instructor with 10+ years of experience based in Houston, TX. He is an award-winning yoga instructor and meditation expert. He is building Smart Mirror's face yoga routine. 

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